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Japanese steady upward trend in the Chinese domestic market has been difficult to climb to the top
In the past year suffer from the effects of the Diaoyu Islands incident Japanese car prices in September seemed to usher in a collective " harvest ." From the Japanese car firms recently have been released statistical data, sales data, almost across the board gains across the board - Honda, Toyota , Nissan car prices three months year on year increase in more than 60% ; while Mazda , Mitsubishi and other second-tier Japanese brands also ushered in an accident a sales growth.
According to the Automobile Association released statistics show that in September 2013 , Nissan 's sales in China reached 117,100 , an increase of 83.4% from January to September , Nissan sales in China to 885,700 , an increase of 0.2% ; September , Honda sales in China reached 73,990 , an increase of 118.1% , from January to September , Honda sales in China to 497,261 , an increase of 5.8% ; while Toyota September sales in China reached 72,100 , an increase of 63.5 percent , from January to September Toyota sales in China to 636,700 , representing a slight decrease of 0.5%.
Even though they have 17 consecutive months of decline in sales of Mazda, also ended in September decline in China 's overall sales gain 17,821 , an increase of 34.4%. And Mitsubishi ( China ) released statistics show that in September its sales in China surged nearly 158.1% year on year to 6,040 in the first three quarters , Mitsubishi cumulative sales in China reached 43,565 , rising 28.9 percent year on year .
For the Japanese brands in China "collective recovery" , the industry generally believe that one is due to Japanese car firms in China changed in the past "conservative " strategy , generally accelerated introduction of new vehicles in the Chinese market rate . For example , only in the year 2013 , Honda will have launched a concept new S1, Ling faction and the new Accord , Dongfeng Honda also introduced Jed and other new models, and FAW Toyota's new RAV4, guangfeng cause dazzle , new Nissan Teana, Livina facelift and other models onto the market , contributed to the Japanese brands in this year's hot.
In addition, in September last year by the events in Japan over the Diaoyu Islands , the Japanese brand sales in China collective decline in sales last year a smaller base , but also makes the Japanese brands in this year's sales growth data is relatively nice. Right now , the domestic anti-Japanese sentiment in September compared to last year has been basically quiet , thanks to this , Japanese car firms in the past year seems to get back lost market share, while car prices related to the achievement of executives have also said sales in China this year objectives with confidence.
However, the Automobile Association Secretary General Dong Yang gave the Japanese car prices high emotions poured cold water . At a recent external position , the Dong Yang denied the " Japanese brands have been out of the shadows ," saying, and said that Japanese brands only in September showed a more significant recovery trend , the former three -quarter performance, the Japanese sales is still a downward trend . "So far the Japanese brand's market share has not been restored to its previous highest level , in the future perhaps also finds it difficult to regain glory ." Dong Young said .
Some analysts believe that Japanese brands in China is still facing a " rebuild confidence ", the Sino-Japanese dispute for the Japanese brand in China 's consumer psychology is a continuous and far-reaching impact . In addition , over the past few years, as most Japanese car firms conservative development strategy in China , has also led to the domestic market, the Japanese brand has with the public , led to the formation of the German brand on the sales " differential . "
"In the past few years, Japanese car firms in China 's collective inaction gave Ashkenazi seize market opportunities ." Automobile industry renowned commentator Zhang Zhiyong that in the past few years , led by German brands Volkswagen seize Japanese cars than less R & D -oriented adaptation still adhere to the soft underbelly of products through intensive arm and a lot of publicity for its new technology in the domestic market and establish a rugged and durable , safe and reliable reputation , have gradually led to the origin of Japanese cars consumption those of the " faithless " reinforces German brands in the domestic market leading position in a stable pattern .
"Right now , the domestic automobile market has been gradually return to rational development of the country's overall economic situation began to rational adjustment , the domestic auto market has been difficult to appear similar to the 2003 and 2010 when the explosive growth ." Zhang Zhiyong said the Japanese brands in the future also a lack of capacity expansion , force catch Ashkenazi brand external market environment , "From this perspective view, with the Japanese brand development strategy in China amendments Japanese car firms in the Chinese market upward trend will gradually stabilize, but it is very hard climb to the top in the domestic market . Moreover, unstable Sino-Japanese relations will be in a very long time to become suspended in the Japanese car firms head a ' sword of Damocles ' . "
According to the Automobile Association released statistics show that in September 2013 , Nissan 's sales in China reached 117,100 , an increase of 83.4% from January to September , Nissan sales in China to 885,700 , an increase of 0.2% ; September , Honda sales in China reached 73,990 , an increase of 118.1% , from January to September , Honda sales in China to 497,261 , an increase of 5.8% ; while Toyota September sales in China reached 72,100 , an increase of 63.5 percent , from January to September Toyota sales in China to 636,700 , representing a slight decrease of 0.5%.
Even though they have 17 consecutive months of decline in sales of Mazda, also ended in September decline in China 's overall sales gain 17,821 , an increase of 34.4%. And Mitsubishi ( China ) released statistics show that in September its sales in China surged nearly 158.1% year on year to 6,040 in the first three quarters , Mitsubishi cumulative sales in China reached 43,565 , rising 28.9 percent year on year .
For the Japanese brands in China "collective recovery" , the industry generally believe that one is due to Japanese car firms in China changed in the past "conservative " strategy , generally accelerated introduction of new vehicles in the Chinese market rate . For example , only in the year 2013 , Honda will have launched a concept new S1, Ling faction and the new Accord , Dongfeng Honda also introduced Jed and other new models, and FAW Toyota's new RAV4, guangfeng cause dazzle , new Nissan Teana, Livina facelift and other models onto the market , contributed to the Japanese brands in this year's hot.
In addition, in September last year by the events in Japan over the Diaoyu Islands , the Japanese brand sales in China collective decline in sales last year a smaller base , but also makes the Japanese brands in this year's sales growth data is relatively nice. Right now , the domestic anti-Japanese sentiment in September compared to last year has been basically quiet , thanks to this , Japanese car firms in the past year seems to get back lost market share, while car prices related to the achievement of executives have also said sales in China this year objectives with confidence.
However, the Automobile Association Secretary General Dong Yang gave the Japanese car prices high emotions poured cold water . At a recent external position , the Dong Yang denied the " Japanese brands have been out of the shadows ," saying, and said that Japanese brands only in September showed a more significant recovery trend , the former three -quarter performance, the Japanese sales is still a downward trend . "So far the Japanese brand's market share has not been restored to its previous highest level , in the future perhaps also finds it difficult to regain glory ." Dong Young said .
Some analysts believe that Japanese brands in China is still facing a " rebuild confidence ", the Sino-Japanese dispute for the Japanese brand in China 's consumer psychology is a continuous and far-reaching impact . In addition , over the past few years, as most Japanese car firms conservative development strategy in China , has also led to the domestic market, the Japanese brand has with the public , led to the formation of the German brand on the sales " differential . "
"In the past few years, Japanese car firms in China 's collective inaction gave Ashkenazi seize market opportunities ." Automobile industry renowned commentator Zhang Zhiyong that in the past few years , led by German brands Volkswagen seize Japanese cars than less R & D -oriented adaptation still adhere to the soft underbelly of products through intensive arm and a lot of publicity for its new technology in the domestic market and establish a rugged and durable , safe and reliable reputation , have gradually led to the origin of Japanese cars consumption those of the " faithless " reinforces German brands in the domestic market leading position in a stable pattern .
"Right now , the domestic automobile market has been gradually return to rational development of the country's overall economic situation began to rational adjustment , the domestic auto market has been difficult to appear similar to the 2003 and 2010 when the explosive growth ." Zhang Zhiyong said the Japanese brands in the future also a lack of capacity expansion , force catch Ashkenazi brand external market environment , "From this perspective view, with the Japanese brand development strategy in China amendments Japanese car firms in the Chinese market upward trend will gradually stabilize, but it is very hard climb to the top in the domestic market . Moreover, unstable Sino-Japanese relations will be in a very long time to become suspended in the Japanese car firms head a ' sword of Damocles ' . "
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